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A Sneak Into How Air Jordan Sneakers Came to Earth

No wonder the beginning of a shoe company has led to its successful journey by naming it after the Greek goddess of victory. Nike, Adidas and Converse were the three main sports brands since the concept of sports shoes were invented. Initially people called the company as Blue Ribbon Sports that later became to be known as Nike. But most of Nike's glory can be attributed to the Air Jordans line of basketball sneakers.

It was in the early 80s when all the other companies had signed up contracts with famous basketball stars of that time that Nike took a crucial decision of investing money on a then Rookie of the red bulls team - Michael Jordan. The first ever Jordans were designed by Peter Moore and the design did all the publicity for the product that was needed. It stirred up a controversy for Moore did not know that only white sneakers were allowed in the game. In spite of the rules, Jordan wore them after paying heavy fines.

From then on, it was Nike that was ruling the domain of basketball sneakers. It had recorded a turnover of $2.3 billion even after 2 months of public release of Jordan Line of shoes. From 1984 till present day 24 new designs and innovations have been added to the Jordans with Jordans 2010 range being the latest.

Due to its immense popularity and cost, there are many fake Jordans that have infected the market. Beware of them. Check for the "jumpman" logo and the hologram before buying them. The best way to avoid counterfeits is to buy your genuine Jordans from an authenticated Jordan store. A list of such stores is available in the Nike website. The website also offers you tools to design your own pair of Jordans and order them online.

Why are you waiting still? Go and grab your own pair of Jordan Sneakers and enjoy your game!